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Case study — 008

Puma x Palmeiras

A BRIEF FROM BRAZIL: TELL HOW PALMEIRAS WAS BORN ITALIAN.

We turned Fuscaldo (Calabria, 1,000 inhabitants on a good day) into a film set.
The village played Italy; Italy played itself.

ClientPumaCategoryBranded contentServiceProduction managementLocationCalabria, ItalyYear2025CreditsSaigon Films