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Case study — 002

Ludo

ClientLUDO · Minor Hotels nhow RomaCategoryBrand launchServiceConcept to every channelLocationRome, ItalyYear2026Credits—
CASE HISTORY — 2026 · ROMA

DINNERGETS LOUD!

NUDEL MASCHINE  ×  LUDO  ×  MINOR HOTELS
01 / THE BRIEF

FROM ZERO TODESTINATION.

Launch a brand-new dining club inside nhow Roma and make it a Roman destination in its first season. Concept, identity, storytelling, experience design and every digital channel: the kind of challenge we don’t say no to.

LUDO — CASE HISTORY02 / 18
LUDO = RESTAURANT?
LUDO = CLUB?
LUDO = DINING CLUB?
LUDO = EXPERIENCE!
LUDO — CASE HISTORY03 / 18
02 / THE IDEA

A HYBRID,RADICAL FORMAT.

Not just a restaurant, not just a club. LUDO reimagines the contemporary dinner club by blending the best of dining with the energy of curated club culture.

UNEXPECTED WONDER · NHOW ROMAUNEXPECTED WONDER · NHOW ROMA
LUDO — CASE HISTORY04 / 18
02 / THE MODEL

EXPERIENCE FIRST.DIGITAL FOLLOWS.

01
Generate organic content (UGC)
02
Create a sense of belonging
03
Drive retention over time
LUDO — CASE HISTORY05 / 18
03 / THE IDENTITY

LOUD COLOR.TWO VOICES.

Flat, saturated color blocks. A condensed mono that shouts and an editorial serif that seduces — the same tension as the venue: club energy, dining elegance.

Aa
MUOTO MONO CONDENSED
Aa
PP EDITORIAL NEW

Visual identity designed by TribleB Agency. We carry it across every channel (web, social, ads, DEM) keeping it loud and coherent.

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04 / THE ATMOSPHERE

MUSIC DRIVESTHE WHOLE NIGHT.

Interactive elements and visual statements turn the venue into a living stage.

Dancing on the table is encouraged.

Every detail, from lighting to texture, builds a layered, immersive environment.

BUILT TO BE LIVED,
NOT JUST VISITED.
AFTER MIDNIGHTAFTER MIDNIGHT
THE ROOMTHE ROOM
ON DECKON DECK
LUDO — CASE HISTORY07 / 18
LUDO live

LUDO, LIVE

NHOW ROMA · CORSO D’ITALIA 1
LUDO — CASE HISTORY08 / 18
05 / THE SOUND

SOUND SETSTHE TEMPO.

EVENT PROGRAMMING
Resident DJs, rotating local and international guests. Musical credibility first.
SOUND IDENTITY
Branded playlists on Spotify, newsletter and social: LUDO in guests’ everyday life.
SONIC INSTALLATIONS
Experiential, interactive audio throughout the space, beyond the music.
pl1
pl2
pl3
pl4
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Pellegrino · Matze Sampler · Soul Express Collective · GoodJacobbe · Granita di Fichi · Fabio Grillo · Luca Sorrentini · Fantasie Safari · Anna Molly · Rare Jem · 1morepizzapls · Federico Gallotti · Giorgio Lopez · Zafira · Damat Drummer · House Live Collective · Pellegrino · Matze Sampler · Soul Express Collective · GoodJacobbe · Granita di Fichi · Fabio Grillo · Luca Sorrentini · Fantasie Safari · Anna Molly · Rare Jem · 1morepizzapls · Federico Gallotti · Giorgio Lopez · Zafira · Damat Drummer · House Live Collective ·
08 / THE CAMPAIGNS — 01

WHO ISLUDO.

Three manifesto films that refused to show the venue. Only a voice, a promise and a hashtag — the city asked the question for us.

Click any frame to open it full size — with sound
MANIFESTO I
MANIFESTO II
MANIFESTO III
LUDO — CASE HISTORY11 / 18
08 / THE CAMPAIGNS — 02

LUDOSIGNATURE.

Objects with a voice: signature cocktails and branded ceramics, shot like protagonists. Guests photograph them before they touch them.

Click any frame to open it full size
NOT SO GRONINOT SO GRONI
AETERNUMAETERNUM
WHITE RUSSIANWHITE RUSSIAN
LUDO — CASE HISTORY12 / 18
08 / THE CAMPAIGNS — 03

A MESSAGEFROM LUDO.

LUDO writes first: an adv and newsletter series in 4:5, positive messages to the community.

Click any frame to open it full size — with sound
SHARING IS CARINGSHARING IS CARING
EXPRESS YOURSELFEXPRESS YOURSELF
CHERRY, CHERRY, LADY
LUDO — CASE HISTORY13 / 18
08 / THE CAMPAIGNS — 04

LUDOSOUNDS.

The sound made visible: motion pieces where the room’s music meets the kitchen’s imagery.

Click any frame to open it full size — with sound
AETERNUM
FLOS
POLPO
LUDO — CASE HISTORY14 / 18
08 / THE CAMPAIGNS — 05

PLAYLUDO.

“Play” works on two levels: a reference to music, and a spirit of playfulness. 100% LUDO!

Click any frame to open it full size — with sound
MALÙ
CLOCHE
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08 / THE CAMPAIGNS — 06

LUDO,JUICY!

Food in sensual macro — glossy, retro-style close-ups with curated sound, making LUDO irresistible.

Click any frame to open it full size — with sound
THE SQUEEZE
THE PULL
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10 / THE COMMUNITY

NOT EXCLUSIVE,SELECTIVEBY NATURE.

People return to LUDO not because they’re on a list, but because they feel they belong — the place where lovers of house music, good food and social connection know they’ll always find their people.

Click any frame to open it full size
SATURDAY, LATESATURDAY, LATE
REGULARSREGULARS
THE LONG TABLETHE LONG TABLE
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